I choose Raditya Dika as my role model who inspired me.
Raditya Dika is a writer, comedian, actor, actor, model and director from
Indonesia. Raditya Dika is known as the author of witty books. He wrote down
his daily experience, the writings came from personal blogs which were then
posted. The book written in 2005 titled "Kambing Jantan" in the
category of best seller. The book features the life of Raditya Dika while
studying in Australia.
Raditya writing can be classified as a new genre. When he
released these books, not many could enter the comedy world. Especially magazines
in personal (personal essay). He has distinctive features when compared with
other authors, namely in each title of the paper he wrote always raised the
names of the wrong animal is "Kambing Jantan".
Raditya managed to become a writer by getting out of the
mainstream. He came up with a fresh new genre, comedy. Which makes him
different from other names that can be used in each book title. From the first
to the newest book, all titles contain animal names. For Raditya, this is the
point of sale.
According to him, as a writer still must have innovation.
Actually, in the first months, the book of struggle is not very good. This,
according to Raditya, is a type of entry in a new genre. Raditya then aggressively
promote on blogs that he managed. In addition he also intensified promotion by
word of mouth. Raditya admits his readers to take pictures with the book and
then sent to Raditya. This is a strategy that can be used as a target market.
Being a successful writer does not mean there are no
obstacles. According to him, the obstacles are not only from industrial books,
but also from things that are diagonal. The point, the opposite of the book
industry may not be another book industry but other industries that do not
exist at all, entertainment, and so on.
For Raditya this is already prevalent. What needs to be done
is to keep creative and creative. For him, the competition is the key to
innovate. Competitor pressure can be a motivation to continue to provide new
ideas and abilities.
